Guild Esports Announces New Partnership with Inspecs Ltd.

UK esports organization Guild Esports has announced a new partnership with eyewear designer and manufacturer Inspecs Ltd.

Through this agreement, Inspecs Ltd.’s REGEN brand will become Guild Esports’ official eyewear partner.

As part of the collaboration, REGEN products will be featured in various social media campaigns and behind-the-scenes content involving Guild Esports’ teams. While the specific financial details of the partnership are not disclosed due to commercial confidentiality, it is noted that the contract includes a cash payment.

Additionally, the REGEN logo will be prominently displayed on Guild Esports jerseys, starting with their Apex Legends team, who will be competing at the Esports World Cup in Riyadh, Saudi Arabia.

This partnership with Inspecs Ltd. aligns with a broader trend of eyewear brands entering the esports space, following recent deals such as Zenni’s collaborations with Evo and ESL FACEIT Group.

For Guild Esports, the timing of this new partnership comes amid financial challenges. The organization recently announced it is exploring financial solutions after discovering limited cash reserves following a strategic review.

Jasmine Skee, CEO of Guild Esports, commented on the partnership: “Guild’s players need top-quality equipment to compete at the highest levels of esports. Partnering with REGEN not only brings valuable resources but also provides our players with eyewear that can help them perform at their best for longer. We look forward to supporting our Apex Legends team at the EWC with REGEN prominently featured on their jerseys.”