Lenovo Legion extends its partnership with FURIA.

Gaming brand Lenovo Legion has renewed its partnership with Brazilian esports organization FURIA. As part of the renewed deal, Lenovo Legion will be prominently featured on FURIA’s social media channels and platforms. Additionally, Lenovo Legion’s logo will be displayed on FURIA’s official jerseys across all teams.

Lenovo is well-established in the gaming industry, having supported it through its laptops and peripherals for years. Through its Lenovo Legion brand, the company has previously partnered with esports organizations such as Complexity Gaming and G2 Esports, and has collaborated with tournament organizers including ESL, Apex Legends Global Series, and Rainbow Six Siege Majors.

For FURIA, this partnership continues a pattern of commercial expansion. Last year, the organization appointed a new Head of Partnerships and Customer Success. FURIA has been active in securing deals related to merchandise, including a collaboration with sportswear brand Champion for an apparel collection and a merchandise line with Crunchyroll based on My Hero Academia.

Recently, FURIA also unveiled a new office and training center in Brazil with a capacity of 150 people. The South American esports organization fields teams in games such as CS2, Apex Legends, League of Legends, PUBG Mobile, Street Fighter, Rainbow Six Siege, Rocket League, and VALORANT.

André Akkari, Co-Founder and Co-CEO at FURIA, commented on the partnership renewal: “FURIA always seeks to connect with leading brands in their segments, and we are delighted to continue with Lenovo Legion by our side. Our work philosophy makes our partners active parts of the sociocultural movement that FURIA is, impacting both competitively and through our projects and community connections.”