Illuvium, a Web3 company, will showcase their plan to integrate their games into Samsung TVs at Gamescom.

Electronics manufacturer Samsung has announced a partnership with Web3 company Illuvium, focusing on Illuvium’s universe of interconnected games. This collaboration will be highlighted at Gamescom 2024, where Illuvium’s games will be featured prominently at Samsung’s booth on select Samsung Web3 TVs.

Attendees at Gamescom will have the opportunity to experience all three of Illuvium’s games—Overworld, Arena, and Zero—at the Samsung booth. Notably, Arena will showcase its esports potential through community events and livestreams. Illuvium has previously collaborated with Team Liquid to promote Illuvium: Arena, where Team Liquid’s streamers highlighted the game’s competitive PvP mode.

The partnership includes the GEN3RATOR campaign, aimed at merging the Illuvium and Samsung communities. Fans will have the chance to win prizes, including 10 GEN3RATOR NFTs, which are Samsung’s latest digital tools that unlock features on their Web3 Roadmap.

Illuvium CEO and Co-Founder Kieran Warwick will be speaking at the “Good Morning Gamescom” panel discussion. Samsung’s involvement with games and esports is well-established, with previous partnerships including PUBG Mobile and esports organizations like NRG, TELUS Esports, GODSENT, and the Snapdragon Pro Series.