Champion and FURIA launch apparel collection

North American sportswear brand Champion has teamed up with Brazilian esports organization FURIA to create a limited-edition apparel collection.

The collection will feature 12 items, including eight t-shirts, three hooded sweatshirts, and one crew neck sweatshirt. The designs will incorporate FURIA’s panther mascot and both Champion and FURIA’s branding.

According to the announcement, the FURIA panther will be depicted in three distinct graphic styles: one inspired by 1960s and 1970s mascot designs, another showing the panther wearing a Champion hooded sweatshirt, and the third featuring the panther with the Champion arch logo. Additionally, the collection will showcase an exclusive ‘Logo Lockup’ combining Champion and FURIA logos.

The photo campaign for this collection will highlight three FURIA members: content creator Arapê, YouTuber Brino, and Counter-Strike player Gabriela ‘Gabs’ Freindorfer.

Partnerships between esports organizations and clothing brands to create exclusive apparel have become increasingly common. Other notable examples include 100 Thieves and G2 Esports, with OpTic Gaming collaborating with Juventus and Adidas for their own collection.

Champion has previously collaborated with various esports teams, including Team BDS, Fnatic, and Luminosity, to produce merchandise, jerseys, and capsule collections.

For FURIA, this collection follows a recent collaboration with Crunchyroll, resulting in a My Hero Academia-themed merchandise line.

The Champion x FURIA collection will be available exclusively through the online stores of both FURIA and Champion, and also in person at the Champion Store on Augusta Street in São Paulo.